Volumen Produce

Project

Branding / 2022

Design: Angie Valadez

About the Client

Volumen Produce is a long-standing Mexican distributor specializing in premium wholesale fruits and vegetables for restaurants, retailers, and food-service partners. Despite years in the market, the company did not have a unified brand identity to support growth and strengthen credibility within the fresh-produce industry.

My Role

I designed the brand from the ground up, developing the concept, logo, and full visual identity to convey freshness, quality, and scale with a modern and trustworthy aesthetic.

Scope

• Logo design (two initial concepts; refinement of chosen proposal)

• Complete visual system & identity guidelines

• Color palette, typography, iconography & graphic element

• Mockups for packaging, stationery & brand applications