Notek

Project

Branding / 2021

Design: Angie Valadez

About the Client

Notek is a civil and commercial construction company focused on delivering high-quality infrastructure projects.

My Role

Art Direction & Lead Brand / Web Designer — brand system, applications, and website (design + basic front-end)

Scope

• Art direction for brand execution based on the new logotype

• Development of the full visual identity

• Brand guidelines and institutional stationery

• Website: information architecture, UI design, and implementation (HTML/CSS)

Overview

I provided art direction for the typographic logo and designed the full visual identity system, defining a modern and structured design language.

This included developing the color palette, typography system, and brand applications across stationery and corporate materials. I also designed the website’s information architecture and UI, implementing front-end refinements using HTML and CSS to ensure visual consistency and usability.

A cohesive and professional brand presence was established, strengthening credibility and supporting Notek's commercial expansion.